About Hey

About Us

A person is more than a picture.

Our mission is simple. Redefine how people meet. Bringing people together through a unique matching experience. Simply, we care about people.

What We Do

We built the hey app for a vivid dating experience. Where you get to show the real you and find new connections for who they truly are.

Our Values

We believe that every human being is unique and worth exploring without filters. Nothing fake. You. In real-time. A friendly environment that unites people.

Our Team

Robin Fröjd

Founder & Chief Executive Officer
Demonstrated history of working in the African internet industry. Higher education diploma with specialization in Mechanical Engineering BTH. Strong business development professional. With more than 10 years experience in the field. Founder of Kupatana AB, Co-Founder Afripods AB and CEO Vättaporten AB.

Axel Nordenström

Co-founder - Board member
Entrepreneur and angel investor. Mc.S KTH. Funder of app studio DING, Crowdtestning plattform Beta Family and the indoor navigation company Tangar Technologies.

Nenad Scekic


Makusaro Tesha

Adviser (Tanzania)
A passionate environmentalist with a love for the Grevillea robusta trees. Online marketing enthusiast and entrepreneur. A mentor. My father's son. A dad.

Penélope Siddiq

Policy Advisor - Board member
Policy and development professional. Broad international experience in political analysis and policy making and in managing delivery of complex projects for non-profit, foundation, government, EU and UN bodies. Lived and worked in Africa, Europe and the Middle East.

Charlie King

Ambassador / Adviser
Charlie King has over 27 years’ experience in the international music industry (that’s at least four different eras in music years) as a producer and songwriter based in Stockholm Sweden. Charlie has also been active in Creative ideas, his mantra being creating memorable events. That’s why he’s been chosen as representative for the challenging terrain of media business in East Africa; our face in Uganda and international expert in event design development and expanding the Artist portfolio though both Festivals, Concerts & Corporate events.

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